Thanks everybody for your compliments! I do want to talk about what little criticism y'all did have. First, with the primary logo and the weird border: I wanted to 1) keep the white and the pastel aurora colors separate as much as possible and 2) not confine the northern lights stripe within the circle. Interrupting the border felt like a good way to accomplish both of those things, though I can definitely see why it might rub some people the wrong way. I like Steelman's suggestion of extending the shape more than I like just closing the circle and calling it a day. As for the wordmark, I had a lot of trouble getting the line weights and spacings right. I think I redid it from scratch three or four times before landing on the final version. I did mock up Dr. P's gradient suggestion, and I do like it, but I don't think it fits in with the rest of the brand as well. Here are the variations alongside the originals:



The one thing that surprised me that people seemed to not like was the script being at center court. Is there any particular reason behind that? Personally, I think any logo would look good there, but a script seemed more exciting than a roundel to me.

I like the script variation, and i think the secondary logo would work really well at center court.

Last edited by ThisIsFine (10/27/2020 2:25 pm)

I agree, the secondary "Captain Minnesota" logo would look good at center court because it's the same no matter what angle you view it at. I love the script variation, but I think keeping both around would be fine.

Seeing the three logo variations, I like the third one with the extensions. It seems the most appealing to me and puts the focus on the fun stripes rather than the roundel.

I do like the gradient script too, but not better than the first one. I think both can work together depending on the application.

I personally like the script for center court but I see the argument for the secondary logo as it’s more versatile there.

I actually really like Steels suggestion and how that turned out, gives it a more unique shape, that's my favorite out of the three (although you can't really go wrong with any of them.) As for the new script, I'll stand by what I said, I think depending on the size of it and how far away you are, it will bleed too much. I really like how my suggestion came out, but I'd understand if you didn't want to use it.
I'll agree with the others on the secondary replacing the script at center court too, I think it would work really well.