For Minnesota, a couple of people suggested Northern Lights - I think Burmy87 was the first (again) - and I loved the idea of using the northern lights as the basis for an identity, but I think “Minnesota Northern Lights” is a bit of a mouthful (yeah, I know, Los Angeles Sabertooths, I get it). Thehealthiestscratch suggested “the Lights of Minnesota,” and while I don’t want to go a Guardians of Cincinnati route here, I do think I can get away with just using Lights in this context. As such, presenting the Minnesota Lights:



The primary logo is pretty simple, but the main feature is of course the aurora borealis in the center. Well, not quite in the center; it’s a bit offset so the north star can fit in there to make things feel more interesting. The aurora is comprised of three overlapping stripes in green, blue, and purple, which are arranged in an S shape. The secondary logo is a simpler roundel with the north star surrounded by three rings (it looks kind of Captain America to me). The wordmark, meanwhile, is an aurora-y cursive using the three colors.



The main element of the uniforms, naturally, is more aurora. The S curves around the manufacturer’s mark, providing a perfect place for the number. “Minnesota” is placed below it so that the uniform doesn’t look super empty from the chest down. On the white away uniform, there’s massive color blocking so that the aurora can exist on the navy blue background. The tertiary uniform is a navy-to-mint gradient, trying to show a simplified version of what aurora borealis actually looks like.



The script makes it to center court, since that was something I hadn’t done yet and thought would be cool. There’s a little bit of aurora striping in the end zone, but apart from that, it’s all pretty standard stuff.

As always, here’s a sig for anyone who wants to rep the Lights:



There’s a lot of love for Minnesota on these boards, and I hope this brand can live up to that. C&C appreciated!

Last edited by ItDoesntMatter (10/26/2020 11:46 am)

Wow. That might be the second best look in the league behind the magma. Really good job on this one IDM!

Wow, such a creative brand. I think you did an excellent job with this one.

I'm gonna agree and disagree with DP. I agree on the roundel...however, what if you extended the S shape outward a bit so it extended past the roundel more, then add the border to that? I think it would match the motif you've got on the uniforms and make a more unique looking roundel.

I personally like the script, though it does bleed from a distance but not the general shape so I think it works. I love the pant stripes, the secondary logo, the uniforms, pretty much all of it.

Holy sh*t you nailed Minnesota

My one and only critique would be swapping the script for the primary logo at center court, but that is a really minor nitpick. You really knocked it out of the park with this one and I can't wait to see us end the Redback dynasty

Go Lights!

Amazing work on the Minnesota Lights.