I love the ideas for these.

For the Firebirds, I feel like it's missing something, perhaps another color to make that logo pop.

For the Patriots, I like the shield/flag idea, and feel you made the right call in the shield as the primary, it's a stronger mark. I honestly really like the look and setup, but from a national perspective, I don't know if people would "get" it, as from a national perspective, I feel people think imagery more in line with New England and George Mason University, that are more generic designs.

For the 1768 FC, I don't see a hive, I see a pinecone. I am not quite sure how that would be rectified in the minimalist style you have on that. But it's a good look, and I really like that shade of blue you selected for that logo.

I'm back with three more teams! These names are a little more unique than there first three and I think you'll like them!

First up for today, Project CLT #4: the Charlotte Records!

Everyone's heard of bluegrass, right? Well, I'll bet you didn't know that the genre's name comes from Bill Monroe's Blue Grass Band, and that his first ever record was recorded in Charlotte, not Nashville or Kentucky! In fact, by the late 1930s, Charlotte was the nation's leading producer in records (though of course that's not true anymore). There's a plaque on South Tryon that commemorates this feat, which is what you see in the "inspiration" box. As for the logos, I thought an actual record would be unique and fitting. The gold plays into both "gold records" and a touch of Charlotte's royal moniker. It says "Baseball Club" on the logo, but that could easily be replaced with any sport, so it's just there as an example.The secondaries are the record surrounded by a "C" for Charlotte and that "C" in the style of a record. I think this name represents a part of Charlotte's history not many know about, making it perfect for this project!

Next, Project CLT #5: the Charlotte Electrics!
Charlotte is known as "The New Energy Capital" with several energy companies headquartered in the city, most notably Duke Energy (quick aside: you know the bottle opener-shaped skyscraper in the Charlotte skyline? That's the Duke Energy Center and it's one of two buildings in that style, the other is in Shanghai). As such, I thought it appropriate for a team to take inspiration from it (this theme will come up again). The logo is a mostly closed "C" with a simple lightning bolt going through it, quickly and efficiently communicating the team's name. The green comes from Charlotte's use of green, it's on the civil flag (the one with the crown, not the blue one) and lots and lots of trash cans in the city. The yellow is simply to highlight the lightning bolt, nothing special about its shade. The secondary is just the lightning bolt.  

Third, Project CLT #6: the Charlotte Greenbacks!Originally this was going to be Cash FC, but I thought Greenbacks would make it more applicable to other sports. Maybe a soccer team could use Cash FC and be nicknamed the Greenbacks? Anyway, Charlotte is known for its banking economy yet no team has referenced that (in fact, Charlotte is the nation's second largest center of banking, after New York). Additionally, Charlotte used to host a national mint, founded after the gold rush to process the gold found. That structure was bought and moved to its current location Uptown, where it serves as the Mint Museum of Art. The logo is an italicized "C" with a bill trailing it. The number and text are just examples, they would probably be filled in with the year of founding if this team was real. The secondary is the "C" by itself. I think this one has a ton of potential and a better designer than me could probably do something really cool with this idea. 

There we go, three more down! What do you think? C&C Wanted!

Last edited by QCS (5/04/2020 3:14 pm)

Thehealthiestscratch wrote:

Damn QCS I’d rather keep up being involved in this community over the other! Wish I saw this here first. The second batch seem much more unique but I don’t think Records is the best name for sports. I like the inspiration a lot, but I would shift the focus to the Blue Grass aspect or maybe bring a more powerful name that backs the record theme. These examples are all horrible, but something like Producers or Needles (a different object needed for the playing of a record. Could see a typical hornet theme being made around this though being based on the stinger.)

Though I’ve seen it on the boards with Steelman’s THL, Electrics would be unique in the real world. The part I’m getting stuck at on this one would be relating the city to the name with the logo. Right now I’m seeing a Chicago like C with a lightning bolt. I think you can make this more city specific, even if it comes off as generic the goal is to make the city pop. Personally, I’d like to see a storm over the Duke Energy Center not just told about it. Or even get real different and create a “C” for Charlotte.

Greenbacks is my favorite so far. I would drop the idea of “Cash” and stick to that name no matter what sport it is. The color scheme is awesome but Id might alter it to make that dark color have a touch more green. The logo can also be slightly modified to be less stagnant. For me, I think a different choice in C might fit better, especially because we have two fonts going on in the logo. I would also drop the code under the crown and just make the crown bigger because simpler is better. Then the last thing that could be done that would put this over the top is create movement for that Greenback, like a flag.

Great progression with names and logos! I have to ask if you’re planning to run through the 30 then come back to them or if you prefer to stick to them in order and tweak them before moving on?

Thanks for the feedback! I do plan on going through the 30 first then updates, and not every team will get an update, just the ones I feel have the most to give. 1768 FC is already on the docket and I think I'll go back to Electrics as well, your idea for using the Duke Energy Center is great and I kinda wish I'd thought of it! The Greenbacks colors come straight from a dollar bill, but I could probably do some slight tweaking for that one as well.

MyTeamIsDr.Pepper wrote:

Felt this fit better with General Concepts, Writing Workshop is more for ideas and a workshop for people trying to create concepts.

Thanks, I'd forgotten about this category.

For the Superbirds I think you are going the right direction. I have three suggestions. 1. The car looks a little odd at an angle, I think leaving it flat would be better. 2. If you thicken up the outer black strokes on the logo it would look a lot more like a sports logo. It is a little too thin right now, creating more of a drawing feel rather than a solid logo with some weight that aids the fans in the crowd when trying to make out the logo on a jersey that likely is the same color as the car. 3. I like the motion being created with the text, but the car seems a little stagnant. If some movement was created it would benefit that car a lot. 

The Brewers have a classy look, I like the logo a lot. I would change the white outline on the primary to go through the circle to cover the full pieces of wheat, just for consistency sake. Other than that, maybe drop the thin outline on the text and just make it one color that is a little more bold. The secondary logos would make great shoulder patches!

The idea of playing off the Mint is extremely charming. The colors are interesting, making me want to see how they would be used on a jersey. The brand screams Charlotte, but other than the stars it's a brand that feels like it could be recolored and used by another Charlotte team. No longer is it making the team unique to Charlotte, because that is done beautifully, the challenge is now making the identity focused on the Minters and not Charlotte. A simple thought might be removing the top circle on the crown and using the star above it as a replacement. This would connect the city and the name while reducing clutter. The crown could also then be used alone as a secondary, having some mint influence to make the logo recognizable for the team. A more complicated idea would be to take the woman on the coin, altering here so she is facing directly at the viewer,  then put the crown on her. To reduce clutter with this second approach I would then remove "Minters" at the bottom, leaving "Charlotte" but making it rounded to follow the circle like the year does on the coin referenced.

These are all great and keep getting better!